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Any type of membership website or even a contact form for a business may wish to implement an email activation script for several reasons. From fighting spam to keeping clients on your list of income sources, having an email activation script can nullify frustration and even prove to make a business more funds through good programming practices.

Webmasters who have made use of Google webmaster tools will notice they had to go through the same process. After all, before using many features of Google Webmaster tools Google needs to ensure the person requesting the information actually owns the website. We wouldn’t want just anyone on the Internet looking through our records!

When it comes to the large subject of email marketing, any marketer will tell you that “opt-in” accounts are worth much more than accounts that haven’t been verified. This simple fact stems from the belief that advertisers hold: verified email addresses convert into sales or leads much more often than emails that haven’t been verified. This ensures the email subscriber is a real person, and not a spam bot or deleted email account.

The thing about spam is that it is usually sent out in large amounts. Those who send out spam don’t have time to click through every verification email they get in registration forms, and thus, those who require email verification will often bypass spam altogether. Some will say using image verification on registration can do this task, but some bots have been known to crack this effort.

Sadly, not having email activation functionality can equate into a lost sale. If a client of a business were to register and accidentally enter a typographical error on their email address field, they would never get registered and the business would never get their information. But with email verification, the client will see that they didn’t get a resulting email and will be forced to try again with more care taken this time.

One thing worth noting is that with every email verification process comes the possibility that the email is going to be put into a junk mail inbox. Today’s filters are very strict, and this means that the verification email may get rejected. To prevent the registrant from missing the email, be sure to let them know on the form to check their junk mail in case it got flagged as spam on accident.

In Conclusion

Luckily an email activation script isn’t going to be hard to code, and a PHP developer can certainly be obtained to get the job done in an hour or less. The process should certainly be a quick one- so don’t expect to break the bank just to obtain this helpful technology. Check online for freelance programmers or pickup a PHP and MySQL book to get this technology working for you- and reap the benefits along the way.